Avicena KS · Social Media Management, Content Strategy, Photo & Video Production, Campaign Development, Campaign Identity, Meta Ads
Avicena KS × Eris Agency
Platforms: Facebook, Instagram & TikTok
Market: Kosovo
A Marketing Partner for a Healthcare Brand
Our work with Avicena KS went far beyond day-to-day social media management.
With a wide network of locations across Kosovo and a large range of laboratory and medical services to communicate, the brand needed marketing that was active, organized and, above all, trustworthy.
Eris Agency was involved across strategy, daily content, photo and video production, campaign development and Meta Ads, working with topics directly connected to health and patient decisions.
Making Healthcare Easier to Understand
A laboratory test or check-up may feel routine to a healthcare professional, but not necessarily to a patient.
That meant the communication needed to explain not only what Avicena offers, but also why certain tests or preventive checks matter and when people should consider them.
Our content covered laboratory testing, check-up packages, preventive care, doctors, health-related topics and dedicated campaigns.
Meta Ads extended this communication to relevant audiences, helping Avicena KS maintain a strong and consistent presence around the services and topics that mattered at the time.
Bringing Doctors Into the Communication
Healthcare content becomes more valuable when it is supported by real expertise.
We organized meetings and interviews with doctors and managers from Avicena KS locations, using their knowledge to shape more relevant and useful communication.
This allowed us to take topics that could easily feel complex or overly clinical and turn them into content that was clearer and more approachable for the public.
Breast Cancer Awareness Month
One of the most important projects during the partnership was the Breast Cancer Awareness Month campaign, conceived by Eris Agency.
We did not want the campaign to be limited to a few pink posts.
The idea was to connect awareness with preventive action and a social cause.
The campaign was designed to encourage women to take preventive health more seriously, communicate relevant tests and checks, and introduce a mechanism intended to support cancer patients.
As part of the concept, €1 from the tests included in the initiative was planned to be allocated toward supporting cancer patients.
Before the campaign was activated, discussions were held with doctors and managers to better understand the needs and shape the initiative responsibly.
From an Idea to a Complete Campaign Identity
Eris Agency did not only create the campaign concept and advertising.
We also developed a dedicated logo and visual identity for the Breast Cancer Awareness Month campaign, giving the initiative its own recognizable presence across every format.
From that identity, we created the supporting materials needed for the campaign, including:
Flyers, posters, T-shirt designs, social media materials and additional promotional and physical assets.
This allowed the campaign to live beyond Facebook and Instagram and become visible across different Avicena KS locations and campaign activities.
From concept and identity to campaign materials, video content, communication and promotion, the initiative was developed as a complete marketing project.
More Than Social Media Management
Working with Avicena KS required us to understand the service, the patient and the responsibility that comes with communicating healthcare.
Sometimes that meant an educational post.
Other times it meant an interview with a doctor, a video, an ad campaign or an initiative that had to work across multiple formats and locations at the same time.
That is why our role with Avicena KS was much closer to that of a marketing partner than simply a team managing social media channels.
The Result
During the partnership, Eris Agency delivered an intensive marketing approach for Avicena KS, combining social media, healthcare content, doctor communication, photo & video production, Meta Ads and campaign development.
The campaigns and advertising created a visible impact on the brand’s communication during that period, while Avicena KS maintained an active and structured presence built around topics relevant to its audience.
The Breast Cancer Awareness Month initiative became one of the clearest examples of the partnership: an Eris Agency idea developed into a complete campaign with its own identity, digital and physical materials, health education and a social component.
