Minime · Social Media Management, Content Creation, Photography, Video Production, TikTok
Minime × Eris Agency
Market: Kosovo
Partnership Started: March 2025
A New Brand With a Clear Idea
We started working with Minime in March 2025.
Minime is a new brand led by a female entrepreneur, focused on creating furniture and spaces for children based on Montessori principles.
The brand already had its logo and visual identity, while we built its social media presence from zero.
We created and continue to manage:
Facebook
Instagram
TikTok
From the beginning, our goal was to position Minime as more than a children’s furniture brand.
It needed to be presented as a brand that creates thoughtful solutions around the way children use, experience and interact with their space.
Montessori, Functionality and Custom-Made Production
Minime products are developed around a Montessori approach, where functionality, independence and age-appropriate design play an important role.
Another key part of the brand is custom production.
The furniture is made to order, which means the solution does not need to be limited to a standard product.
Dimensions, layout and functionality can be adapted according to the space and the client’s needs.
From a single piece of furniture for a child’s room to a fully developed space, each project can be approached individually.
From a Product to a Complete Space
Minime has the ability to work on both small and larger projects.
This is one of the key strengths we aim to communicate through the content.
We do not only present a table, shelf or chair.
We show how different products can work together, how they fit into a space and how they can become part of a complete environment designed for children.
This gives Minime a broader positioning than a traditional children’s furniture store.
Content Production
Photography and video production for Minime are handled by Eris Agency.
The content focuses on:
new products,
completed projects,
furniture details,
functionality,
the production process, and
how the products are used within a space.
For a new brand, it is important that people quickly understand not only what the product looks like, but also why it has been designed that way.
For this reason, content also plays an important role in explaining the idea and philosophy behind Minime.
Building the Digital Presence
Because the social media accounts were created from zero, our role was not simply to manage an existing audience.
We also had to shape the way the brand would communicate from the very beginning.
Visually, through video and in the way projects are presented, the communication remains clean, warm and appropriate for a children-focused category.
Facebook, Instagram and TikTok work together to increase visibility and continuously present the brand’s products and projects.
A Brand With Room to Grow
Minime is still in an early stage of development, but it already has a clear foundation:
Montessori approach
Custom-made furniture
Personalized projects
Small and large-scale solutions
Content built around real products and real projects
Our role is to communicate that foundation clearly and build a digital presence that can grow together with the business.
The partnership continues today as Minime continues to develop new products and projects.
